For the past six years the smash hit fantasy Game of Thrones has shocked and delighted us in equal measure.
Now in season seven of eight, the epic series is a tale of pretty much one thing – power, how to get it and keep hold of it.
I’m a relative newcomer to the Game but having binged on the series over the past year it’s now very much part of my life. But away from the battles, the struggle for power, the amazing scenes and the characters (of which there are many) there are some marketing lessons I’ve learned from George RR Martin’s small-screen blockbuster.
And don’t worry, there’s no spoilers below: Continue reading